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0024: Show Me The Money

May 12, 2021
The personal training business is one of the greatest industries to be in. Having been in the industry for over 25 years, I have seen so many trainers come and go. The biggest reason trainers don't make it comes down to 2 things. First, setting the expectation before they start and secondly, understanding the numbers game. Before you get your first client you must be ready to invest your time at a menial workman's wage. Clients will not magically come to you because you are now a certified. personal trainer. The secret is to know your numbers, and then improve upon each of the three steps every day.
Getting a paying client has three steps:
1. They first need to know you exist
2. Give them a taste of what you do for FREE
3. Show them that the value of what you do is more than what you charge
The key is to know your numbers to set up realistic expectations. How many people do you need let know that you exist, before one says YES to a free session? How many people that go through the FREE session, will then sign up for PAID sessions? Once you have these numbers, you can then set an expectation of how long it will take to hit your session and financial goals.