0011: Build Relationships
Network network network! You hear it everywhere, and everyone says it. Probably because greatness is only a result of shared effort, never alone.
An easy way to start is to join discussions! Comment on a thread. Post your knowledge or opinion on a topic. It's always valuable to learn through other people's perspective, or simply to hear their response.
Put yourself out there! It doesn't need to be extreme, or anything drastic. The goal is to be recognized.
Ask yourself, what occurrence will cause people to think about you? For example, one personal trainer may specialize his or her career with basketball players. There may or may not be basketball players that need a personal trainer right now, but SOMEDAY they will want/need to work with one.
Some people say you are a product of the 5 people that consistently surround you. If that were true, what if you had 10 great people? 20 great people? The possibility is quite endless on a planet of over 7 billion people.
You are you. Be yourself, and let others know. It can be possible clients. It can be other trainers. It can be someone operating in a tangent to fitness. It can even have NOTHING to do with fitness. Build your relationships. You can travel faster alone, but further together.
Hi, Mike DeMora, NCEP, the National College of Exercise Professionals. Where we work with trainers to either improve what they're doing, or actually certify them for the first time. Not only do we go through the certification process, but we also then will get you a job. We'll get you an interview, and we'll get your ready and up and going. So if that's interested with you, please check on our bio, check to NCEPfitness.com, and we'll talk to you about it. One of the things that we do with our courses is I actually get online and I work with people and you're allowed to ask questions and go through the process. So each week I'm online, I take questions on zoom, and we just go through the process. So when a person signs up for the course, they'll get hours and hours and hours of videos and we think we do a really, really good job of walking you through and holding your hand through these videos. But people still have questions and they still wonder, what's the next step?
What should I do? How do I go to the next level? What can I do with this? What can I do with that? And we don't want you to have to wait till you go to class or have to wait for a phone call or what have you. So every week, Wednesday at noon, I go on zoom and I answer any question that basically anyone has about fitness. So what I did for this blog today is I just took an excerpt of one of our courses where we started. I got asked the question on how do you get a client? I got asked a question on kind of where do you start? And what's the next steps and how do we go? So I just took a little excerpt, a little five minute, seven minute excerpt from one of our courses. And I just wanted to play that for you today so that you can get the idea and see how it can work for you as well. So with no further ado, we're going to queue that up. And I hope to see you in the next video. Take care now, God bless.
Hello everyone. How are you? We're all good this morning, this afternoon. This is however, whatever time it is for you. Um, as I'm looking around, I'm just trying to really, you know, I try to look at people's faces and why they're listening and what have you. And I'm just going to get us all on board and make sure that, you know, uh, it seems some of us are really far along in the, in the process and others are just kind of, really kind of starting off. And so if you remember, the first week when I jumped on, the whole idea was about, and Karina brought it up as well, about finding who you are and who you want to work with and finding your USP as, as Peter alluded towards. So I wonder how many of you are doing that. And if we could all do me a favor and I'll email in, on what social media, or what platform you plan to use to actually get clients, that would be wonderful.
You don't need to do it now, but sometime before next week would be great. And what I want to see is how you're cultivating the individuals. So, so for example, Peter, when you mentioned, Oh, I went through this course, I went through that course, do all your folks that currently work with you know that? And the reason I'm saying it's because then you're going to touch someone else. Someone who works with you currently is going to read all. Now, I'm studying all about, working with golfers and golfing's becoming my passion and I'm being able to work with golfers and all of a sudden they're going to be like, oh my gosh, you know, my brother-in-law loves golf and he's having an issue with his back. He'd be the perfect candidate for you. For those of you who don't have clients at all. That's where social media becomes so important.
You need to start discussing with people who you are, what your passions are, what your love is, what you're studying, what it is that you're doing. And then if you don't, quote unquote, have clients, then you need to start working with your friends and family, even if it's for free, because then you use them as clients. So you start saying, Oh, I work with this lady. Who's 58 years old, who really had some issues with her food, and I've been coaching her through her food and blah, blah, blah. And it just so happens that she's your mom, but nobody needs to know that, right? And it's not being rude. It's not hiding anything. It's not being insidious. It is all true. But you need to start having who you are and who you help and who you serve and who becomes better because of it.
You need to start using these in your social media, in your whatever platform you're going to use, whether it's emails, whether it's social media, whether it's Facebook, whether it's, whatever it is you need to start as, as, um, as you just mentioned about creating a relationship, this is who I am. And you're basically, as he mentioned again, and didn't get into it as much on this call as they did on Wednesday night, but you're starting to date. You're starting to say, hey, this is who I am, it's a dating service. And you're starting to say, this is who I am. And this is who I'm kind of looking for. This is what I want. This is what is going to be. Here's how the people that I can service and if you're not doing that, remember we're already done with week three. When are you going to start doing it? Right?
So you need to start throwing out those hooks. And it's not, once again, it's not that mean thing or that, that used car salesman. It's being true to yourself. It's being true to who you are. It's opening yourselves up. If, if the whole situation that happened, you know, a couple of weeks ago with the gentleman who was killed or murdered by the policemen or whatever. Felt, then why wouldn't you write about it? Why wouldn't you say about how you couldn't even hold it inside and it made you so upset and blah, blah, blah, and blah. And I know that that's not, quote unquote, fitness, but it's you. It's you, it describes who you are. It describes what it is that makes you tick and what it is that you have feelings for. Then people who have those same feelings start to start to want to speak to you.
And those become your clients. Those become your circle. Those become the people that you can serve best. Does any of that makes sense? Are we kind of together? If people have been trying to do that, and once again, I'd love to know what social media or what outlet you're using. Cause I really want to start, I'll befriend to every one of you. I'll send out whatever, blah, blah, blah. And I really want to see what you're trying to do or what you have been doing, because the idea is we're done with week three at the end of week four, it's the time where you're actually going to try to make that soft offer. You're going to start telling people all, by the way, I'm actually looking for clients. By the way, my schedule has opened such, that I'm able to do a couple of clients.
I'm able to take a couple of people on now that I wasn't able to before they don't know, or need to know the reason exactly why you didn't before. Maybe because you didn't have the background, maybe because you didn't know how, maybe because you've never been online before. They don't need to know all that. If you want to share, you can. Which you say, now I'm available to take some people I'm looking for. You give out a number, make it realistic, make it real. I'm looking for three more clients who fit this bill. I'm looking for three more clients that I can serve to the utmost. I'm looking for three clients, just like this lady that I worked with. Who's 54 years old who needed help with this? Who solved the solution. In fact, here's how happy she is. Let me, let me put in a quote of what she said.
Just so you understand, because it's not about you. It's about them finding out who you are, but it's not about you. This is what I can do. This is what I can do. This is what I can, who gives a crap. That's not what they want to know. They want to know that you care and the solution that you're solving. And when you can match that up, that's how people will flock to you. You won't need to ever quote unquote, sell. All you need to do is tell them who you are and your, your, your dockets will get filled because that's what people are looking for. The art of people to people is all what it matters. You know, one of my famous sayings is, doesn't matter if it's wall street or main street, doesn't matter if it's huge business or one-on-one, it's all about relationships.
Speaker 2: (08:24)
You're trying to create relationships. And if some of you, quote, unquote, don't have great relationships. That's when you really want to start to look inside and you want to start to see who am I? Who do I want to be with and be true to yourself? Because if you're in a relationship that isn't true, then all bad things are going to happen in every aspect, whether it's dating, whether it's personal training, whether it's holistic coaching, whether it's anything. So become somebody, become something that you understand. And by the way, you're already there. You are already whoever you are, you're this far in life, you're already, whoever you are, you just have to find it for yourself, right? And if you need to ask your friends and family. Who am I? Who do I appear to you? Who do you think I would best service? Who do you think I would want a blah, blah, blah...
Then ask them, and as he mentioned earlier, like get one, that's brutal. Get one that's straightforward, get one that's blunt. It's want to say, well, here's who you kind of are. You're kind of self-centered you kind of don't work on this. You kind of don't need to do this. Right. And then go, Ooh, that's who I'm projecting. Maybe I need to actually do some self interpretation and project a different person. Cause that's not who I am. Or if it is who you are, then go that direction. Show pictures of Mercedes and show pictures of, of Lamborghini's and say, this is who I run with guys. You know, I'm sure there's other people who are like that. I'm sure they want to hang with you. And I'm sure that, wow, this guy understands he wants fast cars and fast this and fast that. And so you're going to get people who want to train with you because of that lifestyle.
Once again, I'm not trying to ask you to create who you aren't. I'm trying to create who you are, and actually embrace it. Embrace it, because I guarantee you, there will be more than enough people who are exactly wanting to be around the person you are. You've got to love yourself enough to know, there are enough people who want to be around you. There are more than enough. In fact, once again, it's the idea that you don't have enough time to be with all the people that want to be with you. Does that kinda make sense? I'm trying to start to poke you, you know, poke the bear. Kind of get you involved. Get you deep. Get you thinking. Thinking is got to be part of the steps. It's gotta be part of the steps. And there I am rambling again. I asked for five minutes and I'm sure it's been more than five, but any feedback you need and you want to email me, you want to text me.
You want to, whatever else, I'm here, I'm here to give you feedback. I'm here to help you along the process, but I'm telling you each and every one of you have something that there are hundreds of people, who would benefit so much to know what it is that you already know. If you want to keep learning and keep opening up new categories. Sure that's fine as well. But find one that you really love. And I guarantee you, there are so many people, there's so many people you can service and help. And once again, I want to see that from each and every one of you, you got to figure out who you are and who you service and who you want to service, because this is where it's all coming around, right? We're already done with three weeks. We're setting up all of our, all of our systems.
We're setting up all of our email system. We're setting up our Google accounts. We're doing all that stuff. But guess what? At some point you're going to actually have to put your hand out and say, Hey, I'm Mike and I really want to train you, right? At some point, that's kind of why we're here. We want to help somebody. So once again, uh, hand it over to you, William. Sorry I rambled. But I just want to make sure we're all on the same page. And we're really trying to get that next step because that's, what's going to make a difference. You won't make a difference to anybody if you don't work with anybody. Right. So try to make a difference in the world, try to see who you are and make that, all right? Sorry about that. Once again, if I rambled, but hopefully I got you in the right thought mindset and, and we'll go from there!